Blick Advertising Switzerland
Swiss National Blick advertising campaign 1996, featuring IdilVice, Dress designed
by IdilVice "Heisser Stoff" is translates into "Hot Fabric"
but in German "Heisser Stoff" means also "Hot Stuff" referring
to the content of the newspaper. Dress and concept by IdilVice.
Blick NYC: IdilVice posted the Swiss ad in Times Square in New York City and sent
the image to the Swiss newspaper for publication.
Again, IdilVice was commissioned to design a promotional outfit for Kaluha Liquor. She literally took the look of the bottle (black shiny bottle with gold label) and translated it onto a garment and a bag. This outfit was featured in a fashion show in NYC, in an ad and is now stored in the archive of the company. Please go to the drawing category to see sketches and more Kaluha concepts.
IdilVice got rave reviews for featuring this promo outfit of Mary Long, a
favorite, iconic cigarette brand in Switzerland. This recreated look (wearing
a bracelet, polka-dot scarf, cigarette in hand and 50's hairstyle) of the Mary
Long Lady, who is featured on the packaging of the Mary Long cigarette brand,
played with the existing myth that the pictured person existed in reality and
that she/he was a cross-dresser. Zurich's famous drag queen Daniel Spizzi was
the perfect choice for this part. During this performance he smoked constantly
and sang: "How do I look?" a song by DJ Dimitri.
IdilVice was commissioned to conceptualize and design this promo outfit to
be included in her show which was also sponsored by Mary Long.
IdilVice featured the outfits, designed by her for Philip Morris's PR team, on the models in her Best Of Show in 1998. There was a group of break dancers in the show, dressed in the same outfits, being watched by the models. Philip Morris was the main sponsor of this show.
Heavy double knit spandex pants & jackets with reflective stripes and embroidery, stretch velvet sweaters.
